For more than 20 years, OkTrux has been assisting top PR departments and consultancies with their media communications.
No hidden costs or surprises.
Who receives my press release?
We treat each news story with the individual care and attention it needs; no piece of news is the same as the next. Our competitors tend to mailshot news to the same tired list of recipients, which means one thing – the junk button.
You’ll find we are different! Each press release is carefully assessed to determine the goals, target audience and the exact publications who are most likely to cover your news.
We pitch your news to a highly targeted selection of journalists, reporters, editors, freelancers, bloggers and news desks across these channels:
- Regional, local and national newspapers
- Online news sources
- TV & radio stations
- Trade journals
- Consumer magazines, supplements, inserts
- News agencies
How do recipients receive releases?
Recipients receive releases through various methods including email, telephone, fax, ftp uploads, terminals and RSS syndication.
When does distribution start?
Each press release is individually assigned to an editor with most of the distribution starting immediately after publication, although this can take up to 6 hours and in some cases longer due to the time it takes to research media contacts.
What payments methods are accepted?
OkTrux currently accepts several payment methods for customer convenience, so press releases can be published 24 hours a day.
- Credit Card
- Bank Transfer
Do you translate press releases?
Yes! Research shows that only 33% of active internet users speak English, which is why we have introduced a fixed fee translation service.
Arabic, Bulgarian, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English (British), Finnish, French, French (Canada), German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese (Brazil), Portuguese (Europe), Romanian, Russian, Spanish (Latin America), Spanish (Spain), Swedish, Tagalog, Thai, Turkish, Vietnamese
Why has my press release not had the desired impact?
Unfortunately, distributing a press release does not guarantee that any particular publication will cover your news, but it does place your story in front of the right people and vastly increases your chances of receiving coverage.
Due to editorial calendars, news beats, freelancers, forward features, etc., sometimes it can take weeks or even months for coverage to appear.
What keywords should I use?
When adding keywords to your press release, you should aim to use words that best describe your news to help people searching for your news through search engines.